{"id":25702,"date":"2025-11-17T14:29:18","date_gmt":"2025-11-17T20:29:18","guid":{"rendered":"https:\/\/staytv.cr\/?p=25702"},"modified":"2025-11-17T16:46:44","modified_gmt":"2025-11-17T22:46:44","slug":"taxis-electricos-promueven-costa-rica-madrid","status":"publish","type":"post","link":"https:\/\/staytv.cr\/index.php\/2025\/11\/17\/taxis-electricos-promueven-costa-rica-madrid\/","title":{"rendered":"Taxis El\u00e9ctricos Promueven Costa Rica en el Coraz\u00f3n de Madrid"},"content":{"rendered":"<p>Taxis el\u00e9ctricos promueven Costa Rica en Madrid<!--more--><\/p>\n<p><!-- Enlace externo DoFollow al video --><\/p>\n<p><a href=\"https:\/\/youtu.be\/UCKbCsMkN3Q\" target=\"_blank\" rel=\"external noopener\"><br \/>\n<iframe title=\"Taxis El\u00e9ctricos Promueven Costa Rica en el Coraz\u00f3n de Madrid\" width=\"1170\" height=\"658\" data-src=\"https:\/\/www.youtube.com\/embed\/UCKbCsMkN3Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<\/a><\/p>\n<p><!-- Caja de video YouTube (16:9, responsive, bordes redondeados) --><\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; border-radius: 12px;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/UCKbCsMkN3Q\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><br \/>\n<\/iframe><\/div>\n<p>Una flotilla de <strong>taxis el\u00e9ctricos promueven Costa Rica en Madrid<\/strong>, llevando la majestuosidad de sus paisajes y biodiversidad a miles de personas en la capital espa\u00f1ola. Durante los meses de noviembre y diciembre, estos taxis muestran im\u00e1genes del Volc\u00e1n Arenal, la ic\u00f3nica catarata de R\u00edo Celeste, playas paradis\u00edacas y animales como el emblem\u00e1tico perezoso.<\/p>\n<h2>Mensajes \u00danicos para Atraer Turistas Espa\u00f1oles<\/h2>\n<p>Bajo el lema \u201cS\u00fabete al Pura Vida\u201d, los taxis el\u00e9ctricos destacan frases que enmarcan la identidad costarricense:<\/p>\n<ul>\n<li>\u201cCosta Rica genera el 98% de energ\u00eda renovable\u201d.<\/li>\n<li>\u201cUno de los pa\u00edses m\u00e1s felices del mundo\u201d.<\/li>\n<li>\u201cSin ej\u00e9rcito desde 1948, un pa\u00eds que invierte en salud y educaci\u00f3n\u201d.<\/li>\n<li>\u201cCosta Rica tiene el 6,5% de la biodiversidad mundial\u201d.<\/li>\n<\/ul>\n<p>Estas frases buscan diferenciar al pa\u00eds como un destino tur\u00edstico sostenible, mientras promueven la conciencia ambiental. Seg\u00fan Melissa Tencio, coordinadora de Marca y Estrategia del Instituto Costarricense de Turismo (ICT), \u201cla activaci\u00f3n en taxis el\u00e9ctricos complementa la estrategia sostenible de Costa Rica y resalta elementos que definen nuestro atractivo tur\u00edstico global\u201d.<\/p>\n<h2>Impacto de la Campa\u00f1a en Madrid<\/h2>\n<p>La campa\u00f1a dividida en dos fases ha captado la atenci\u00f3n de la ciudad de Madrid, una capital con m\u00e1s de 3,5 millones de habitantes que genera aproximadamente 1,5 millones de desplazamientos diarios en transporte p\u00fablico y privado. La primera fase, realizada en octubre, decor\u00f3 100 taxis el\u00e9ctricos y ofreci\u00f3 un concurso para ganar viajes a Costa Rica. La segunda fase, centrada en noviembre y diciembre, incluye 75 taxis decorados que se movilizan en zonas clave durante las celebraciones navide\u00f1as.<\/p>\n<p>Estos veh\u00edculos tambi\u00e9n integran la imagen de la marca pa\u00eds \u201cEsencial Costa Rica\u201d y dirigen a los interesados al sitio oficial de turismo, <a href=\"https:\/\/www.visitcostarica.com\">Visit Costa Rica<\/a>. Con esta estrategia, se espera reforzar la relaci\u00f3n entre sostenibilidad y turismo de calidad.<\/p>\n<h2>Perspectivas para el Mercado Tur\u00edstico Espa\u00f1ol<\/h2>\n<p>Espa\u00f1a es el cuarto mayor emisor de turistas europeos hacia Costa Rica, con m\u00e1s de 44,000 visitantes registrados entre enero y octubre de 2025. La colaboraci\u00f3n entre el ICT y empresas tecnol\u00f3gicas como Cabify fortalece esta conexi\u00f3n, ya que posiciona a Costa Rica en un mercado altamente competitivo.<\/p>\n<p>Adem\u00e1s, la campa\u00f1a ha logrado m\u00e1s de 800,000 impresiones digitales, complementando el impacto visual de los taxis el\u00e9ctricos en las calles madrile\u00f1as. Esta promoci\u00f3n refuerza la estrategia costarricense de alinearse con valores sostenibles, atrayendo a turistas que buscan experiencias \u00fanicas y respetuosas con el medio ambiente.<\/p>\n<h2>Cierre<\/h2>\n<p>La activaci\u00f3n de taxis el\u00e9ctricos en Madrid demuestra c\u00f3mo Costa Rica utiliza estrategias innovadoras para posicionarse como un destino de turismo sostenible. Este enfoque no solo incrementa el atractivo del pa\u00eds, sino que tambi\u00e9n promueve valores ambientales y culturales que lo hacen \u00fanico en el mundo.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Enlaces sugeridos:<\/strong><\/p>\n<ul>\n<li>Lea m\u00e1s noticias en staytv.cr, da <a href=\"https:\/\/staytv.cr\/index.php\/category\/nacional\">Click AC\u00c1<\/a>.<\/li>\n<li>Enlace externo: <a href=\"https:\/\/www.visitcostarica.com\">Visite Costa Rica aqu\u00ed<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Taxis el\u00e9ctricos promueven Costa Rica en Madrid<\/p>\n","protected":false},"author":10,"featured_media":25704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-25702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nacional"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.8.3.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Taxis el\u00e9ctricos promueven Costa Rica en Madrid mostrando su biodiversidad y mensajes \u00fanicos para atraer turistas espa\u00f1oles. 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