{"id":28301,"date":"2026-01-14T14:03:22","date_gmt":"2026-01-14T20:03:22","guid":{"rendered":"https:\/\/staytv.cr\/?p=28301"},"modified":"2026-01-14T14:11:32","modified_gmt":"2026-01-14T20:11:32","slug":"digitalizar-pymes-costa-rica-lanza-programa-estatal","status":"publish","type":"post","link":"https:\/\/staytv.cr\/index.php\/2026\/01\/14\/digitalizar-pymes-costa-rica-lanza-programa-estatal\/","title":{"rendered":"Costa Rica lanza programa estatal para digitalizar pymes y fortalecer su competitividad"},"content":{"rendered":"<p>El MEIC lidera un nuevo programa estatal que ofrece capacitaciones y herramientas digitales para impulsar la competitividad y empleo al digitalizar pymes<!--more--><\/p>\n<article>\n<h1><\/h1>\n<figure><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd.jpg\" alt=\"Due\u00f1a de una pyme en Costa Rica usa una tableta como parte del nuevo programa estatal de digitalizaci\u00f3n\" width=\"1024\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 1024px; --smush-image-aspect-ratio: 1024\/1024;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-srcset=\"https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd.jpg 1024w, https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd-300x300.jpg 300w, https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd-150x150.jpg 150w, https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd-768x768.jpg 768w, https:\/\/staytv.cr\/wp-content\/uploads\/20260114_1341_Image-Generation_simple_compose_01kez0dnp6eth8qd303919eswd-860x860.jpg 860w\" data-sizes=\"auto\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>El nuevo programa estatal busca que las pymes costarricenses adopten herramientas digitales para ser m\u00e1s competitivas.<\/figcaption><\/figure>\n<p>El gobierno de <strong>Costa Rica<\/strong> anunci\u00f3 el lanzamiento de un <strong>programa nacional para impulsar la digitalizaci\u00f3n de las peque\u00f1as y medianas empresas (pymes)<\/strong>. La iniciativa busca fortalecer la competitividad del sector productivo, mejorar la productividad y fomentar la creaci\u00f3n de empleo en todo el pa\u00eds.<\/p>\n<p>Bajo este <strong>nuevo programa estatal para digitalizar pymes en Costa Rica<\/strong>, se ofrecer\u00e1n herramientas y acompa\u00f1amiento para que los negocios puedan adaptarse a la transformaci\u00f3n digital y aprovechar mejor las oportunidades del mercado, tanto a nivel nacional como internacional.<\/p>\n<h2>Capacitaciones, asesor\u00eda y herramientas digitales<\/h2>\n<p>El programa contempla una combinaci\u00f3n de:<\/p>\n<ul>\n<li><strong>Capacitaciones<\/strong> en habilidades digitales, comercio electr\u00f3nico y gesti\u00f3n de negocios.<\/li>\n<li><strong>Asesor\u00edas t\u00e9cnicas<\/strong> para implementar soluciones tecnol\u00f3gicas seg\u00fan el tama\u00f1o y las necesidades de cada empresa.<\/li>\n<li><strong>Acceso a herramientas digitales<\/strong> que permitan mejorar procesos administrativos, contables, log\u00edsticos y de mercadeo.<\/li>\n<\/ul>\n<p>Entre los componentes clave se incluye el apoyo para la puesta en marcha de <strong>plataformas de comercio electr\u00f3nico<\/strong> y la adopci\u00f3n de <strong>sistemas de gesti\u00f3n empresarial<\/strong>, orientados a facilitar el control de inventarios, facturaci\u00f3n, servicio al cliente y an\u00e1lisis de datos.<\/p>\n<h2>Rol del MEIC y alcance del programa<\/h2>\n<p>El <strong>Ministerio de Econom\u00eda, Industria y Comercio (MEIC)<\/strong> es la instituci\u00f3n encargada de coordinar esta iniciativa, en alianza con otras entidades p\u00fablicas y actores del sector privado. La meta oficial es <strong>alcanzar a miles de pymes en los pr\u00f3ximos a\u00f1os<\/strong>, con especial foco en:<\/p>\n<ul>\n<li>Empresas ubicadas en <strong>zonas rurales<\/strong>.<\/li>\n<li>Negocios con <strong>menor acceso a tecnolog\u00edas digitales<\/strong>.<\/li>\n<li>Emprendimientos que requieran apoyo para dar el salto al comercio en l\u00ednea.<\/li>\n<\/ul>\n<p>De esta forma, el programa busca reducir brechas tecnol\u00f3gicas y evitar que las peque\u00f1as y medianas empresas queden rezagadas frente a competidores m\u00e1s grandes o mejor conectados.<\/p>\n<h2>Impacto en empleo y desarrollo econ\u00f3mico<\/h2>\n<p>La digitalizaci\u00f3n de pymes no solo mejora la eficiencia de los negocios, sino que tambi\u00e9n abre espacio para <strong>nuevas oportunidades laborales<\/strong>, en especial en \u00e1reas como:<\/p>\n<ul>\n<li>Soporte t\u00e9cnico y mantenimiento de plataformas digitales.<\/li>\n<li>Gesti\u00f3n de redes sociales y marketing digital.<\/li>\n<li>Log\u00edstica y atenci\u00f3n al cliente en canales en l\u00ednea.<\/li>\n<\/ul>\n<p>El gobierno espera que este esfuerzo contribuya a <strong>dinamizar la econom\u00eda nacional<\/strong> y a impulsar un <strong>desarrollo m\u00e1s inclusivo<\/strong>, donde las pymes puedan crecer, generar empleo de calidad y participar con mayor fuerza en las cadenas de valor.<\/p>\n<h2>Un paso en la transformaci\u00f3n digital del pa\u00eds<\/h2>\n<p>En un contexto global donde la <strong>transformaci\u00f3n digital<\/strong> es cada vez m\u00e1s necesaria para competir, Costa Rica apuesta por posicionarse como un pa\u00eds con un <strong>sector productivo moderno y resiliente<\/strong>. Este programa estatal se suma a otras estrategias para fortalecer el <strong>ecosistema empresarial<\/strong>, promover la <strong>innovaci\u00f3n tecnol\u00f3gica<\/strong> y apoyar a las empresas que est\u00e1n dando el salto hacia modelos de negocio m\u00e1s digitales.<\/p>\n<p>Para conocer m\u00e1s sobre las iniciativas gubernamentales en marcha y otros programas relacionados con la econom\u00eda nacional, puede consultar las \u00faltimas actualizaciones en STAY TV.<\/p>\n<p>Con informaci\u00f3n para STAY TV:<br \/>\n<a href=\"https:\/\/www.staytv.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.staytv.com<\/a><\/p>\n<p><!-- FOCUS KEYWORD PRINCIPAL: programa estatal para digitalizar pymes en Costa Rica --><br \/>\n<!-- FOCUS KEYWORD SECUNDARIA: MEIC impulsa digitalizaci\u00f3n de peque\u00f1as y medianas empresas --><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>El MEIC lidera un nuevo programa estatal que ofrece capacitaciones y herramientas 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pymes<\/p>\n","protected":false},"author":11,"featured_media":28330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[54],"tags":[3853,3854,3851,3850,3852],"class_list":{"0":"post-28301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economics","8":"tag-economia-nacional","9":"tag-empleo-y-competitividad","10":"tag-meic-impulsa-digitalizacion-de-pequenas-y-medianas-empresas","11":"tag-programa-estatal-para-digitalizar-pymes-en-costa-rica","12":"tag-transformacion-digital-pymes"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 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