{"id":29704,"date":"2026-02-09T14:23:51","date_gmt":"2026-02-09T20:23:51","guid":{"rendered":"https:\/\/staytv.cr\/?p=29704"},"modified":"2026-02-09T14:23:51","modified_gmt":"2026-02-09T20:23:51","slug":"turismo-ict-renueva-plataforma-del-cst-y-apunta-a-empresas","status":"publish","type":"post","link":"https:\/\/staytv.cr\/index.php\/2026\/02\/09\/turismo-ict-renueva-plataforma-del-cst-y-apunta-a-empresas\/","title":{"rendered":"ICT actualiza la vitrina digital de la sostenibilidad"},"content":{"rendered":"<p>&nbsp;<\/p>\n<article>Turismo sostenible: ICT relanza el sitio del CST para guiar y certificar a m\u00e1s empresas con beneficios y est\u00e1ndares globales claros.<!--more--><\/p>\n<h1>Turismo: ICT renueva la principal vitrina digital de sostenibilidad<\/h1>\n<p>El Instituto Costarricense de Turismo (ICT) relanz\u00f3 la plataforma oficial del Programa de Certificaci\u00f3n para la Sostenibilidad Tur\u00edstica (CST), convirti\u00e9ndola en la principal ventana digital del <strong>turismo<\/strong> sostenible en el pa\u00eds. El nuevo sitio <a href=\"https:\/\/www.turismo-sostenible.co.cr\" target=\"_blank\" rel=\"noopener noreferrer\">www.turismo-sostenible.co.cr<\/a>, con dise\u00f1o actualizado y accesibilidad AA, se plantea como una gu\u00eda clara para que m\u00e1s empresas se certifiquen, mejoren su competitividad y se conecten con un mercado global que exige pr\u00e1cticas ambientales y sociales verificables. El movimiento consolida tres d\u00e9cadas de trabajo en sostenibilidad y refuerza la marca Costa Rica como destino responsable.<\/p>\n<div id=\"metaslider-id-29705\" style=\"width: 100%;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-29705 ml-slider has-dots-nav has-carousel-mode ms-theme-default-base\" role=\"region\" aria-label=\"Turismo: ICT renueva la principal vitrina digital de sostenibilidad\" data-height=\"852\" data-width=\"1600\">\n    <div id=\"metaslider_container_29705\">\n        <div id=\"metaslider_29705\">\n            <ul aria-live='off' class='slides'>\n                <li style=\"display: none; width: 100%;\" class=\"slide-29721 ms-image \" aria-roledescription=\"slide\" data-date=\"2026-02-09 14:15:15\" data-filename=\"WhatsApp-Image-2026-02-05-at-9.26.06-AM.jpeg\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.06-AM.jpeg\" height=\"852\" width=\"1600\" alt=\"Turismo: ICT relanza sitio CST para m\u00e1s empresas sostenibles\" class=\"slider-29705 slide-29721 msDefaultImage lazyload\" title=\"Turismo: ICT relanza sitio CST para m\u00e1s empresas sostenibles\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; 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width: 100%;\" class=\"slide-29732 ms-image \" aria-roledescription=\"slide\" data-date=\"2026-02-09 14:15:15\" data-filename=\"WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-1382x736.jpeg\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-1382x736.jpeg\" height=\"852\" width=\"1600\" alt=\"\" class=\"slider-29705 slide-29732 msDefaultImage lazyload\" title=\"WhatsApp Image 2026-02-05 at 9.26.11 AM (2)\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/852;\" data-srcset=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-1382x736.jpeg 1382w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-1200x639.jpeg 1200w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-620x330.jpeg 620w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-2-400x213.jpeg 400w\" data-sizes=\"auto\" data-original-sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-29733 ms-image \" aria-roledescription=\"slide\" data-date=\"2026-02-09 14:15:15\" data-filename=\"WhatsApp-Image-2026-02-05-at-9.26.11-AM-1600x852.jpeg\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-1600x852.jpeg\" height=\"852\" width=\"1600\" alt=\"\" class=\"slider-29705 slide-29733 msDefaultImage lazyload\" title=\"WhatsApp Image 2026-02-05 at 9.26.11 AM\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/852;\" data-srcset=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-1600x852.jpeg 1600w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-1200x639.jpeg 1200w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-620x330.jpeg 620w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.11-AM-400x213.jpeg 400w\" data-sizes=\"auto\" data-original-sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-29734 ms-image \" aria-roledescription=\"slide\" data-date=\"2026-02-09 14:15:15\" data-filename=\"WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-1382x736.jpeg\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-1382x736.jpeg\" height=\"852\" width=\"1600\" alt=\"\" class=\"slider-29705 slide-29734 msDefaultImage lazyload\" title=\"WhatsApp Image 2026-02-05 at 9.26.12 AM (1)\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/852;\" data-srcset=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-1382x736.jpeg 1382w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-1200x639.jpeg 1200w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-620x330.jpeg 620w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1-400x213.jpeg 400w\" data-sizes=\"auto\" data-original-sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-29735 ms-image \" aria-roledescription=\"slide\" data-date=\"2026-02-09 14:15:15\" data-filename=\"WhatsApp-Image-2026-02-05-at-9.26.12-AM-1382x736.jpeg\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1382x736.jpeg\" height=\"852\" width=\"1600\" alt=\"\" class=\"slider-29705 slide-29735 msDefaultImage lazyload\" title=\"WhatsApp Image 2026-02-05 at 9.26.12 AM\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/852;\" data-srcset=\"https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1382x736.jpeg 1382w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-1200x639.jpeg 1200w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-620x330.jpeg 620w, https:\/\/staytv.cr\/wp-content\/uploads\/WhatsApp-Image-2026-02-05-at-9.26.12-AM-400x213.jpeg 400w\" data-sizes=\"auto\" data-original-sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h2>Turismo y CST: qu\u00e9 cambia con el nuevo sitio<\/h2>\n<p>El ICT explica que el portal reorganiza toda la informaci\u00f3n clave del CST y la pone en lenguaje pr\u00e1ctico para el sector <strong>turismo<\/strong>. Ah\u00ed se detallan los antecedentes, los objetivos de la certificaci\u00f3n, las alianzas nacionales e internacionales y, sobre todo, el paso a paso para que una empresa entienda c\u00f3mo aplicar y qu\u00e9 implica estar en nivel b\u00e1sico o en nivel \u00e9lite. No es solo un folleto digital; es un mapa de ruta para hoteles, touroperadores, restaurantes, transportistas y otros servicios que quieren convertir la sostenibilidad en un atributo real de su oferta.<\/p>\n<p>Mariana Garita, jefa del Departamento de Sostenibilidad, resume el cambio como una herramienta \u201cinformativa, moderna, accesible y amigable\u201d que responde a las dudas m\u00e1s frecuentes del sector. Desde qu\u00e9 es el CST y cu\u00e1l es su prop\u00f3sito, hasta c\u00f3mo se certifica una empresa, qu\u00e9 alianzas la respaldan y qu\u00e9 beneficios concretos han obtenido quienes ya est\u00e1n en el programa. El mensaje de fondo es que el <strong>turismo<\/strong> sostenible no es un discurso decorativo, sino un est\u00e1ndar que se puede seguir con acompa\u00f1amiento t\u00e9cnico y sin costos de certificaci\u00f3n.<\/p>\n<h3>Turismo y empresas: programas aliados y capacitaci\u00f3n permanente<\/h3>\n<p>El sitio no se limita al sello CST. Re\u00fane tambi\u00e9n otros programas que cruzan <strong>turismo<\/strong> con inclusi\u00f3n, derechos y ambiente: Red Sof\u00eda, Turismo para Todas las Personas, el C\u00f3digo de Conducta, Tu-MoDeLo y la Bandera Azul Ecol\u00f3gica en la categor\u00eda playas. Al tenerlos en un mismo espacio, una empresa puede ver el abanico completo de herramientas y decidir c\u00f3mo construir una estrategia integral de sostenibilidad.<\/p>\n<p>Adem\u00e1s, la plataforma ofrece capacitaciones gratuitas, charlas especializadas, recursos pr\u00e1cticos, publicaciones, noticias, testimonios y videos. Funciona como escaparate del <strong>turismo<\/strong> sostenible que ya existe: hospedajes, gastronom\u00eda, transporte, tour operaci\u00f3n, parques tem\u00e1ticos, \u00e1reas protegidas y recintos certificados. Para el ICT, visibilizar estos casos es parte de la tarea: mostrar que la sostenibilidad no es exclusiva de grandes cadenas, sino que tambi\u00e9n est\u00e1 al alcance de peque\u00f1as y medianas empresas de zonas rurales y de la GAM.<\/p>\n<h2>Turismo y beneficios del CST: del papel a los resultados<\/h2>\n<p>El CST se alinea con los Criterios Globales de Turismo Sostenible (GSTC) y, en su nivel \u00e9lite, se homologa con el sello centroamericano SICCS. Esto le da peso internacional al <strong>turismo<\/strong> costarricense, porque los compradores y mayoristas reconocen esos est\u00e1ndares y los usan como referencia al escoger socios de negocio. M\u00e1s all\u00e1 del prestigio, la certificaci\u00f3n ofrece beneficios tangibles: asesor\u00eda t\u00e9cnica, mayor visibilidad p\u00fablica, diferenciaci\u00f3n de productos y tarifas preferenciales en ferias comerciales (60 % de descuento para el nivel b\u00e1sico y 100 % para el nivel \u00e9lite).<\/p>\n<p>Otro punto clave es el acceso a cr\u00e9ditos de carbono a 6 USD por unidad a trav\u00e9s de FONAFIFO, lo que conecta directamente al <strong>turismo<\/strong> con la pol\u00edtica forestal y clim\u00e1tica del pa\u00eds. Seg\u00fan el ICT, actualmente hay m\u00e1s de 150 entidades certificadas, y el objetivo con el relanzamiento del sitio es que ese n\u00famero crezca, especialmente en regiones que dependen fuertemente del turismo pero donde la informaci\u00f3n y el acompa\u00f1amiento han llegado m\u00e1s lento.<\/p>\n<h2>Turismo y futuro: competitividad sustentada en sostenibilidad<\/h2>\n<p>En un contexto internacional donde cada vez m\u00e1s viajeros preguntan por huella ambiental, trato a las comunidades y respeto a los derechos humanos, apostarle al <strong>turismo<\/strong> sostenible es, a la vez, una convicci\u00f3n y una estrategia de mercado. El renovado sitio de la CST actualiza la forma en que Costa Rica cuenta esa historia y, sobre todo, qu\u00e9 debe hacer una empresa para alinearse con ese modelo.<\/p>\n<p>Si la herramienta logra que m\u00e1s negocios se suban al est\u00e1ndar, mejoren sus pr\u00e1cticas y accedan a beneficios concretos, el pa\u00eds habr\u00e1 reforzado una de sus principales ventajas competitivas: un <strong>turismo<\/strong> que genera empleo e ingresos sin hipotecar los recursos naturales y sociales que lo sostienen. El ICT invita a empresas de todo tama\u00f1o a conocer la nueva plataforma y a ver la certificaci\u00f3n no como un tr\u00e1mite extra, sino como una inversi\u00f3n en el futuro de su negocio y de los destinos donde operan.<\/p>\n<p>Para m\u00e1s informaci\u00f3n, visite: <a href=\"https:\/\/www.turismo-sostenible.co.cr\" target=\"_blank\" rel=\"noopener noreferrer\">www.turismo-sostenible.co.cr<\/a><\/p>\n<p><!-- CAJA DE VIDEO + DOFOLLOW (RESPONSIVE) --><\/p>\n<div style=\"margin: 20px 0; width: 100%;\">\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden; border-radius: 12px;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\" data-src=\"https:\/\/www.youtube.com\/embed\/ees2iHbWo_A\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><br \/>\n<\/iframe><\/div>\n<p style=\"margin-top: 12px; font-size: 15px;\"><strong>Recurso externo:<\/strong><br \/>\n<a href=\"https:\/\/youtu.be\/ees2iHbWo_A\">Ver video completo en YouTube<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em>Con informaci\u00f3n para <a href=\"https:\/\/www.staytv.com\" target=\"_blank\" rel=\"noopener noreferrer\">STAY TV<\/a>.<\/em><\/p>\n<\/article>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Turismo sostenible: ICT relanza el sitio del CST para guiar y certificar a m\u00e1s empresas con beneficios y est\u00e1ndares globales claros.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-29704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-nacional"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.8.3.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Turismo en clave sostenible: el ICT lanza el nuevo sitio del CST para guiar y certificar a m\u00e1s empresas, con beneficios concretos y est\u00e1ndares globales\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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